How to Add a Coming Soon Notify Me Button in Shopify

You've just announced a new product, but it's not quite ready for launch. Customers are excited and visiting your site, but without any way to express their interest or ensure they're notified when the product is available, you risk losing their attention. Adding a "Coming Soon" notify me button to your Shopify store can maintain that momentum and ensure you capture potential sales.

Without a "Coming Soon" button, potential customers may forget about your upcoming product, causing you to miss out on sales and engagement. They might visit your competitors or lose interest altogether. By implementing this feature, you can keep customers in the loop and increase the likelihood of a successful launch.

Why Shopify Doesn't Handle This by Default

Shopify doesn't natively support a dedicated "Coming Soon" notify me button feature. While it provides the ability to list products as "coming soon," it lacks the functionality for customers to sign up for notifications. This gap means merchants need to implement a solution to capture interest and notify customers when products become available.

How to Add a Coming Soon Notify Me Button in Shopify (Step by Step)

Adding a coming soon notify me button involves creating a system where customers can express their interest in an upcoming product and receive notifications when it launches. Follow these steps to add this feature to your Shopify store:

Set Up a New Product Page
Create a new product page in Shopify, mark it as "Draft" or "Coming Soon," and add detailed descriptions and images to entice interest.
Install a Third-Party App
Choose a third-party app that offers notification services. Many apps can integrate directly with Shopify to handle sign-ups and send alerts when your product goes live.
Customize the Notify Me Button
Use the app's settings to customize the appearance of the "Notify Me" button. Ensure it matches your store's branding and is prominently placed on the product page.
Set Up Email Notifications
Configure the app to send email notifications to customers who have signed up. Customize these emails to include your branding and any additional information you want to share.
Test the System
Before going live, test the entire system to ensure sign-ups are captured correctly and notifications are sent as expected.

By following these steps, you can effectively add a "Coming Soon" notify me button to your Shopify store, keeping customers engaged and informed.

Best Practices for Using a Coming Soon Button

Highlight the Launch Date: If possible, provide a clear launch date to build anticipation and urgency.
Incentivize Sign-Ups: Offer exclusive access, discounts, or bonuses to customers who sign up for notifications.
Keep It Simple: Ensure the sign-up process is quick and easy to avoid losing potential customer interest.
Promote on Social Media: Use your social media channels to drive traffic to the product page and encourage sign-ups.
Monitor Engagement: Track sign-up numbers and engagement to understand customer interest levels.

Common Mistakes to Avoid

Ignoring Mobile Optimization: Make sure your button and sign-up process are mobile-friendly, as a significant portion of users will access your site via mobile devices.
Overlooking Email Customization: Generic or poorly designed notification emails can reduce engagement. Ensure emails are well-branded and engaging.
Failing to Follow Up: After the initial notification, consider sending reminders or additional updates to maintain interest until the product is available.

Conclusion

Adding a "Coming Soon" notify me button to your Shopify store is a strategic way to keep potential customers engaged and informed about upcoming products. This feature not only captures interest but also increases the likelihood of a successful product launch. For a more comprehensive solution, consider using tools like Sales Guard, which offers a variety of features to manage product launches and customer notifications seamlessly.

→ Install Sales Guard free: https://apps.shopify.com/sales-guard