How to Add a Coming Soon Notify Me Button in Shopify

You've designed a new product, and it's almost ready to hit the market. However, the anticipation is building, and you want to ensure that potential customers are aware of its upcoming release. A "Coming Soon" notify me button can be a powerful tool for capturing interest and building a customer base ready to purchase as soon as the product goes live.

Without a "Coming Soon" notify me button, you risk losing potential sales and missing out on the opportunity to engage with customers before your product is available. This simple addition can make the difference between a successful launch and a missed opportunity.

Why Shopify Doesn't Handle This by Default

Shopify does not include a built-in feature for adding a "Coming Soon" notify me button, which means merchants must rely on third-party apps or custom coding to implement this functionality. Shopify's default setup lacks the ability to capture and manage customer interest for products that are not yet available.

How to Add a Coming Soon Notify Me Button in Shopify (Step by Step)

To add a "Coming Soon" notify me button in Shopify, you can follow these steps:

Choose a Third-Party App: Search the Shopify App Store for apps that offer pre-launch marketing features, such as coming soon notifications. Look for apps that integrate easily with your store and offer customizable options.
Install the App: Follow the installation instructions provided by the app developer to integrate the app with your Shopify store.
Configure the Notify Me Button: Access the app's settings and configure the "Coming Soon" notify me button. Customize the button text, design, and placement on your product pages. Ensure it matches your store's branding.
Set Up Email Notifications: Customize the email notifications that will be sent to customers who sign up for alerts. Ensure the emails are branded and provide valuable information about the upcoming product launch.
Test the Setup: Before going live, test the button's functionality to ensure it works correctly. Check that customers receive notifications after signing up.

A "Coming Soon" notify me button allows merchants to collect customer interest and communicate directly with potential buyers as soon as a new product is available.

Best Practices for Using a "Coming Soon" Notify Me Button

Prominent Placement: Ensure the button is visible and easily accessible on your product pages.
Clear Call to Action: Use compelling language to encourage customers to sign up for notifications.
Mobile Optimization: Make sure the button and sign-up process are seamless across all devices.
Email Segmentation: Segment your email list based on customer preferences for targeted marketing.
Follow-Up Reminders: Send additional reminders closer to the launch date to maintain interest.

Common Mistakes to Avoid

Ignoring Mobile Users: Failing to optimize the button for mobile devices can result in lost sign-ups.
Overloading Emails: Avoid sending too many emails, which can lead to unsubscribes.
Lack of Customization: A generic button and email design can deter customers from signing up.

Conclusion

Adding a "Coming Soon" notify me button in Shopify can significantly enhance your product launch strategy by capturing customer interest and building anticipation. Setting up this feature ensures that your audience is ready and eager to purchase as soon as your product goes live. For merchants seeking a comprehensive solution, Sales Guard offers tools like Launch Notification and Email Customization to streamline this process.

→ Install Sales Guard free: https://apps.shopify.com/sales-guard