How to Add Back in Stock Alerts to Shopify Products

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A customer lands on your out-of-stock product page. They leave — and 9 out of 10 never come back. This is a common scenario for Shopify merchants who haven't set up back in stock alerts. Without this feature, you're missing out on potential sales and leaving money on the table. Customers who are interested in your products might look elsewhere if they can't easily find a way to be notified when items are restocked.

In this article, we'll guide you through the process of adding back in stock alerts to your Shopify store. This will help you capture interested customers, keep them engaged, and ultimately increase your sales when products are replenished.

Why Shopify Doesn't Handle This by Default

Shopify's default settings do not include a feature for notifying customers when products are back in stock. To effectively manage inventory and keep potential buyers informed, merchants need to use additional tools or apps. This gap can be bridged with third-party apps that integrate seamlessly with your Shopify store and automate stock notifications for customers.

How to Add Back in Stock Alerts to Shopify (Step by Step)

Adding back in stock alerts to your Shopify products can be achieved through third-party apps that automate the notification process. Here's a step-by-step guide to setting it up:

1. Choose a Back in Stock App: Browse the Shopify App Store and select a back in stock notification app that suits your needs. Look for features like email notifications, customizable templates, and integration with your email marketing tools.

2. Install the App: Click on "Add app" and follow the installation instructions to integrate the app with your Shopify store.

3. Configure Settings: Once installed, configure the app settings. Customize the notification email template to match your brand's voice and style.

4. Enable Notifications for Products: Select the products for which you want to enable back in stock alerts. You can usually do this within the app's dashboard.

5. Add a Subscription Widget: Most apps allow you to add a subscription widget to out-of-stock product pages. This widget lets customers enter their email addresses to receive notifications.

6. Test the Setup: Verify that the alerts are working by testing the workflow. Mark a product as out of stock, subscribe using a test email, and then restock the product to ensure a notification is sent.

By following these steps, you can ensure that customers are promptly informed when their desired products are available again, increasing the likelihood of completing the sale.

Best Practices for Implementing Back in Stock Alerts

• Customize Notification Emails: Ensure your emails are on-brand and personalized, increasing the chance that customers will open them.

• Segment Your Audience: Use customer data to segment who receives alerts, ensuring that notifications are relevant.

• Monitor Performance: Regularly check the app's analytics to measure the success of your notifications.

• Align with Marketing Campaigns: Coordinate restock alerts with marketing campaigns to maximize impact.

• Keep Inventory Accurate: Ensure your inventory levels are accurately reflected in Shopify to avoid sending misleading notifications.

Common Mistakes to Avoid

• Ignoring Customer Preferences: Failing to segment your audience or personalize messages can result in lower engagement.

• Overlooking Testing: Always test your notification system to ensure it's working as expected.

• Neglecting Email Customization: A generic email might not capture attention; customize to reflect your brand's identity.

Conclusion

Adding back in stock alerts to your Shopify store is essential to prevent losing potential sales when products run out. By using a specialized app, you can automatically notify customers and keep them engaged with your brand. Sales Guard is one such tool that can help you set up and manage these alerts efficiently. Consider giving it a try to seamlessly integrate this feature into your store.

→ Install Sales Guard free: https://apps.shopify.com/sales-guard